About

Hi, I'm Fleur.

I help property managers who rely on Airbnb and Vrbo build a direct channel of their own: the website, the booking system and the content that makes guests want to come back.

Photo — Fleur at work, laptop and camera

My story

Systems first. Then the camera. Always the eye.

I started out building systems: websites, booking flows and automations that quietly do the work in the background. Later I added content creation, shooting photo and video for brands in another industry.

Both taught me the same thing: how something looks decides whether people trust it, and what's underneath decides whether it actually works. I have a strong eye for aesthetics, and I'm stubborn about the technical side.

Directly Book'd brings that together for property managers who've built something beautiful on Airbnb and Vrbo, but don't yet own a single guest relationship.

What I bring

Three skills that usually live in three different agencies.

01

Design & build

Websites that look like a hospitality brand and work like a booking engine, on every screen.

02

Content

Photography and film that show what it actually feels like to stay with you.

03

Guest marketing

The emails, messages and campaigns that turn one stay into a returning guest.

How I work

Personal, honest and properly looked after.

One person, start to finish

You talk to me, from the first audit to the monthly campaigns. No account managers, no hand-offs.

Remote, worldwide

I work with owners wherever their properties are. Content shoots happen on location when travel allows.

A small number of clients

I keep my client list short on purpose, so every portfolio gets real attention.

Honest about fit

If you're better off with something else, I'll tell you. Even if that means not working together.

Photo — behind the scenes, filming a villa
Video — drone setup at sunrise
Photo — Fleur reviewing shots with a client
Photo — ocean-view terrace at dusk, full-bleed

Free direct-booking audit

Are you losing direct bookings?

Send me your Airbnb or Vrbo listing. I'll record a short video walkthrough of where you're losing direct bookings, and the quickest way to start owning your guests.

Request your audit
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