Direct-booking studio for boutique vacation rentals
For property managers who run everything through Airbnb and Vrbo: I build the direct-booking website, guest system and content that let you own your guests. Keep the platforms for discovery. Keep the guest for yourself.
The problem
Your properties are booked, reviewed and loved. But when a guest checks out, the relationship leaves with them, straight back to the platform.
Next year they search Airbnb again. And you pay commission to win the same guest twice.
That's not a website problem. It's an ownership problem.
A guest who loved staying with you shouldn't have to find you again on Airbnb.
Before & after
Today
The relationship ends at checkout.
With Directly Book'd
The relationship starts at checkout.
The calculator
Move the sliders to match your business. See what you pay in platform fees each year, and what you could keep if even a share of your guests booked with you directly.
Booking revenue per year
€400,000
Paid in platform fees per year
€60,000
You could keep, every year
€12,000
That is 4× what the Growth plan costs in a year (€2,988).
An estimate, not a promise. Fees differ per platform and fee setting, and direct bookings have their own small costs, like payment processing. Check your own payout reports for exact numbers.
Who you'll work with
I started out building systems, then added content creation for brands in another industry. So I bring a strong eye for aesthetics, and the technical side to make it actually work.
That means one person who understands how your property looks on camera, how a guest moves through your site, and what makes them come back next year. No hand-offs between three agencies.
I work with a small number of portfolios at a time, so yours gets my full attention.
My view
Airbnb and Vrbo are brilliant at getting you discovered. Keep them for that. I build the part they'll never give you: a direct channel, and a guest list that belongs to your business.
Keep it simple
Keep your Airbnb and Vrbo listings exactly as they are. I add your own website, bookings, payments, guest database and guest communication next to them, with calendars kept in sync. Nothing complicated to learn.
How it works
Guests see a beautiful place to book. Behind it, every booking becomes a relationship that keeps paying off.
A branded home for every property, with availability built in.
Guests check dates, book and pay without leaving your site.
Every inquiry and booking saved to a database your business owns.
Thoughtful messages before, during and after the stay, and a reason to book again.
Guest Concierge · add-on
A guest who waits eight hours for a reply books somewhere else. Your concierge is an AI assistant trained on your properties. It answers on your website, WhatsApp and Instagram, checks availability, sends the booking link and handles pre-arrival questions, day and night.
Anything it can't answer goes straight to you.
€99 / month, on any plan
See pricingCase study
Luxury villa rentals · Koh Samui, Thailand
The challenge
A growing collection of villas, spread across listings, with no single branded home where guests could book directly.
What I built
A branded multi-villa website where 11 villas can be booked directly online, plus an inquiry flow for long-term stays that feeds straight into the guest database.
Ongoing
[Confirm what runs monthly: guest communication, content, campaigns]
Services
Content and marketing that plug straight into your booking system, so every image and every campaign does real work.
Editorial property photography that makes the scroll stop.
Short films and aerials for your site, your ads and your socials.
Reels and stories that look like your brand, not a template.
Get found by guests searching for stays in your area.
Wake up the guest list you already have with seasonal offers.
Turn a collection of listings into one recognisable name.
On-location shoots when travel allows. Pricing per project. All services
Working together
One-time · step one
From €1,950
Custom design across all your properties, property pages with live availability, direct booking and payments, inquiry forms, mobile-first, basic SEO and analytics. Final price depends on the number of properties.
Monthly
€149 / month
Your direct channel, kept running.
Monthly · recommended
€249 / month
The guest relationship, on autopilot.
Monthly
€449 / month
Me, actively growing your direct bookings.
Add the Guest Concierge to any plan for €99/month. Full pricing
Who it's for
Usually 3 to 20 properties, anywhere in the world. Great reviews, a business you're proud of, and every booking still running through the platforms. I work with you remotely; content shoots happen on location when travel allows.
Already running a full property management system? I'm probably not the right fit, and I'll tell you honestly.
Sounds familiar?
Free direct-booking audit
Send me your Airbnb or Vrbo listing. I'll record a short video walkthrough of where you're losing direct bookings, and the quickest way to start owning your guests. Free, and no sales call needed.
Request your audit